Research Guides: Marketing: Home

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Meghan Davitt, Health Sciences Librarian, (540) 678-4351, mdavitt@su.edu
Kathy Evans, Reference & Archives Librarian, (540) 665-5421, kevans1@su.edu
Aimee Gee, Reference & Online Learning Librarian, (540) 665-4553, agee@su.edu
Andy Kulp, Director, (540) 665-5444, akulp@su.edu

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Marketing plan resources

The library has several books that explain how to create a marketing plan. Business.com also has a brief marketing plan guide for small businesses.

Marketing plan books

Write Your Business Plan by The Staff of Entrepreneur Media, Inc
Publication Date: 2015
Chapter 10 explains how to create a marketing plan.
Malcolm Mcdonald on Marketing Planning by Malcolm McDonald
Publication Date: 2016
Focusing on the practical application of marketing planning, this book will guide readers through the production of a marketing plan that has real world application.

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Andy Kulp

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540-665-5444