Research Guides: Marketing: Market & Consumer Research

Consumer Data

Consumer Insights | Statista
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Explore brands, track trends, and understand your target audience
Census Bureau Data
Statistics about American population, housing, industry, and business; create reference and thematic maps, and search for specific data
State & County QuickFacts | U.S. Census
Virginia's Demographic Regions
Hosted by UVa's Weldon Cooper Center for Public Service
Surveys of Consumers | University of Michigan
Information on consumer expectations regarding the overall economy gathered via web surveys
American Customer Satisfaction Index
National measure of customer satisfaction for both the private and public sector
Consumer Expenditure Surveys
From the U.S. Bureau of Labor Statistics, data on expenditures, income, and demographic characteristics of consumers in the United States

Country Information

To find country reports in these three databases, type the country name into the search box and select "Country Reports" under the publication type or document type. To find country risk reports, add the keyword "risk" to your search.

Business Source Complete This link opens in a new window
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ABI/INFORM Collection This link opens in a new window
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EconLit with Full Text This link opens in a new window
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globalEDGE: Insights By Country | Michigan State University Original information and links to solid sites
Coface Business Risk Dashboard Country risk and business climate assessments for countries and sectors
International Monetary Fund (IMF) Country Information Information on nation states and other territorial entities
World Bank: Countries & Economies Graph, map and compare more than 1,000 time series indicators from the World Development Indicators
OECD iLibrary | Organisation for Economic Cooperation and Development Includes books, papers and statistics; links to the OECD Data Explorer
Country Statistical Yearbooks | University of Wisconsin-Madison
National Statistical Office Websites | United Nations
List of International Governmental Organizations | Northwestern University
Statistical Sites on the World Wide Web | U.S. Bureau of Labor Statistics

Market Research Company Directories

GreenBook: Find Market Research Companies
A directory of marketing research suppliers, facilities, and consultants and related services
Professional Analytics and Insights Resource
Formerly known as Blue Book; a buyer's guide that matches companies with market research providers

Market Research

Business Source Complete This link opens in a new window
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On the search page, select Market Research Reports under Publication Type.
ABI/INFORM Collection This link opens in a new window
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On the search page, select Market Report and Market Research under Document Type.
IBISWorld This link opens in a new window
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Extensive industry research, information, and analysis
Statista This link opens in a new window
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Now including Consumer Insights! Quantitative data and data visualizations on media, business, finance, politics, and other topics

American Community Survey (ACS)
from the U.S. Census Bureau, provides demographic, economic, social, and housing information derived from annual surveys
Census Business Builder (CBB) | U.S. Census Bureau
A suite of services that provide selected demographic and economic data from the Census Bureau in a simple to use format
FRED Economic Data (Federal Reserve)
Download, graph, and track U.S. and international time series
Google Trends
Explore trends by country over time or select Trending to see what people are searching today
Insights | Circana
Information on market and consumer trends; filter by industry
Market Research and Competitive Analysis | U.S. Small Business Administration
Tools to find a competitive advantage for your small business
Marketing and Sales | U.S. Small Business Administration
Articles for developing small business marketing plans
Marketing Charts
Marketing data, graphics, and analyses. Not all content is free.
TrendWatching
This paid tool offers free quarterly summary reports.