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Shenandoah University

Marketing: Private Company Research

Researching Private Companies: Strategy

Private companies are notoriously difficult to research. We recommend that you search these resources in this order:

  1. Company website
  2. MarketLine & Mergent
  3. Big databases like ABI/Inform & Business Source Complete
  4. Google Business News and the Regional Business News database
  5. Government information 
  6. Business websites like Forbes or often feature companies in lists or articles
  7. Social media & LinkedIn


News Sources

  1. Start with basic news searches using these links.
  2. Try the Marketing News, Trends, Reviews tab in this guide. 
  3. Be prepared to narrow your search to local newspapers and media. 

Government Information

Business Websites