Research Guides: Marketing: Virtual & Augmented Reality

Trade News: VR & AR

Video: Virtual Reality in Marketing
From The Economist: VR studio director discusses campaigns involving immersive marketing, SxSW, GOT, and Dobby the elf.
AR/VR | Advertising Age
Industry news, marketing trends, and campaign critiques. Try searching for virtual or augmented reality. AdAge is also available as an SU library online journal if you reach an access limit.

ABI/INFORM Collection This link opens in a new window
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Available through ProQuest, this database covers more than 3,800 worldwide business journals, many with full-text articles.
Business Source Complete This link opens in a new window
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Available through EBSCO, Business Source Complete is the world's definitive scholarly business database, providing bibliographic and full text content to 3,100 journals in business, management and finance.
ScienceDirect College Edition This link opens in a new window
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Available through Elsevier, ScienceDirect College Edition provides full-text access to more than 900 journals in the health and life sciences, and 500 journals in the social and behavioral sciences.