Research Guides: Marketing: Virtual & Augmented Reality

Trade News: VR & AR

Video: Virtual Reality in Marketing
From The Economist: VR studio director discusses campaigns involving immersive marketing, SxSW, GOT, and Dobby the elf.
AR/VR | Advertising Age
Industry news, marketing trends, and campaign critiques. Try searching for virtual or augmented reality. AdAge is also available as an SU library online journal if you reach an access limit.

ABI/INFORM Collection This link opens in a new window
Articles from scholarly and professional business journals worldwide, country- and industry-focused reports, and more
Business Source Complete This link opens in a new window
Citations and full-text articles from scholarly and professional journals in business, management, and finance, plus SWOT analyses and company and industry reports
ScienceDirect College Edition This link opens in a new window
Full-text scholarly articles from journals in health and life sciences and social and behavioral sciences