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Virtual & Augmented Reality
MBA Project: Medical Technology
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Trade News: VR & AR
Video: Virtual Reality in Marketing
From The Economist: VR studio director discusses campaigns involving immersive marketing, SxSW, GOT, and Dobby the elf.
AR/VR | Advertising Age
Industry news, marketing trends, and campaign critiques. Try searching for virtual or augmented reality. AdAge is also available as an SU library online journal if you reach an access limit.
Scholarly: VR & AR
ABI/INFORM Collection
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Articles from scholarly and professional business journals worldwide, country- and industry-focused reports, and more
Business Source Complete
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Citations and full-text articles from scholarly and professional journals in business, management, and finance
ScienceDirect College Edition
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Full-text scholarly articles from journals in health and life sciences and social and behavioral sciences
Augmented reality: Designing immersive experiences that maximize consumer engagement
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EXAMPLE: peer-reviewed article
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