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Shenandoah University

Marketing: Marketing News, Trends, Reviews

Marketing & Advertising Trade Publications

Trade magazines and journals are written by experts, journalists, and industry insiders. These aren't peer reviewed like scholarly journals, so they're not always acceptable for university research. BUT: they are far more widely read and can contain up-to-date, insightful articles.

If you cannot access articles on the publishers' websites, find them in Browzine, SU's journal finder.

Marketing & Advertising Academic Journals

These links lead directly to journals in subscription databases. Browse within a journal by year or issue, or search for specific keywords.