Research Guides: Marketing: Industries

NAICS & SIC Codes

The US Government assigns codes to business segments and industries. The North American Industry Classification System (NAICS) replaced the Standard Industrial Classification (SIC) system in 1997. Use these codes to search for your industry in databases like Business Source Complete or ABI Complete.

Look up NAICS codes
Use this site from the US Census Bureau to look up an industry's NAICS code.
Enter keywords into the "2012 NAICS Search" box. You may need to try several keywords to find the best code for your industry.
NAICS-to-SIC code converter
Find the SIC codes that match your industry's NAICS codes.

International Industry Codes
Lookup UN and European industry codes and find their US counterparts.

Industry Reports & Statistics

Factiva This link opens in a new window
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Use the Companies/Markets tab to browse industries.
IBISWorld This link opens in a new window
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Extensive industry research, information, and analysis
MERGENT Online This link opens in a new window
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Click Industry Analysis, or search for a specific industry.
Statista This link opens in a new window
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Now including Consumer Insights! Quantitative data and data visualizations on media, business, finance, politics, and other topics

US Bureau of Labor Statistics: Industry Overviews
Occupational Outlook Handbook
Find out basic information about a position or occupation.

Marketing: Industries

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NAICS & SIC Codes

Industry Reports & Statistics