Research Guides: Marketing: Marketing News, Trends, Reviews

Marketing & Advertising Trade Publications

Trade magazines and journals are written by experts, journalists, and industry insiders. These aren't peer reviewed like scholarly journals, so they're not always acceptable for university research. BUT: they are far more widely read and can contain up-to-date, insightful articles.

If you cannot access articles on the publishers' websites, find them in BrowZine, SU's journal finder.

Advertising Age website
This website DOES NOT offer full access to all articles. Try the SU database link for full access.
Advertising Age full text
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SU database link
Adweek website
This website DOES NOT offer full access to all articles. Try the SU database link for full access.
Adweek full text
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Full text with images, about a week after publication.
Direct Marketing News
Marketing News
The American Marketing Association's publication. "[E]xpert-contributed, management-level thought leadership content."
Sales & Marketing Management
Communication Arts
CA covers the design and art aspects of advertising. Paper edition available in the SU library.
Agency Sales
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Explore the latest tax developments, sales tips, market data, management aids, legal bulletins and much more.
Chief Marketer
Rich, detailed information on measurable marketing strategies, tactics and techniques.

Marketing & Advertising Academic Journals

These links lead directly to journals in subscription databases. Browse within a journal by year or issue, or search for specific keywords.

Academy of Marketing Studies Journal
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Presents theoretical and empirical works in marketing.
Advances in consumer research
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Presents a selection of papers presented at the Annual Conference of the Association for Consumer Research, chosen by the editors.
Health Marketing Quarterly
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A journal of medical economics and health care. Eighteen month delay in full text access.
Journal of Consumer Behaviour
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The latest original analysis of key developments in understanding consumer attitudes and behavious from the industry and academia. Explores the strategies of leading players in the global marketplace, trends, and techniques.
Journal of Consumer Psychology
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Peer reviewed articles about the field of consumer psychology which includes such topics as the role of advertising, consumer attitudes, decision making processes, and direct brand experience.
Journal of Consumer Research
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An interdisciplinary journal focusing on all aspects of consumer education.
Journal of Interactive Marketing
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A catalyst for helping shape the issues and ideas associated with the emerging interactive/electronic commercial environment, while elevating the level of research conducted around more traditional direct marketing concerns.
Journal of Marketing
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An international journal of articles on new ideas in marketing, the thinking, theory and practice, and a forum for debate.
Journal of Marketing Research
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Written for technically oriented professional market researchers and academicians. Articles cover concepts, methods, & applications of marketing research, as well as reviews and comments relating to the research industry and its practices.
Journal of Retailing
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Articles, review articles and commentary on different aspects of retailing. Money back guarantees; Sourcing and purchasing decisions; Consumer self-regulation; Customer categories; Response to promotions.
Marketing Letters
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Offers a medium for the truly rapid publication of research results. The focus is on empirical findings, methodological papers, and theoretical and conceptual insights across areas of research in marketing.
Marketing Science
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Research articles involving the confluence of the organization, customers and the marketplace.
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Full text articles to 2011, five year embargo.